Market knowledge, community and SERVICE!
Over 32 years of real estate service!
F.C. Tucker Company, Inc.
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BEFORE THE LISTING

1) I will meet personally with a prospective seller to view the home to find the necessary information to present a marketing objective.

2) Also to discuss their wants and needs, to discuss pricing strategy and prelisting maintenance, improvements or presentation needs for the home prior to entering the active housing market. We want the home to show at its best advantage.

3) Also discuss expectations of the homeowner of me and my expectations of the homeowner so that we can work as a team to sell the home .

"HOW I WORK DIFFERENTLY... AND THE BENEFITS TO YOU."

1. Exclusively by Referral
  • Most agents spend the majority of each day trying to find their next client.
  • My day is spent working with you and other clients.
  • If I'm getting repeat business and referrals, I must be doing something right.

2. I'm Full-time
  • Because of the nature of my business, I am not sitting at my desk all day 8:00 to 5:00. When I am showing homes or in an appointment, I give the courtesy of turning my cell phone off. I will give you the same courtesy.
  • Once the appointment is finished, calls will be returned.
  • Emails are received through my computer and my cell phone and will be responded to as soon as I can devote my full attention to the inquiry.

3. My professional opinion will always be given.
  • I have been able to help many buyers and sellers through the buying and selling process. I know what to look and listen for and will provide you with information you need to hear, not just what you want to hear.

4. My clients enjoy service from me before, during and long after the sale or purchase of their home.
  • A total real estate resource. I want you to feel Comfortable contacting me long after the transaction is complete.

COMPARATIVE MARKET ANALYSIS

A Comparative Market Analysis takes a look at other homes in your area which are as similar to yours as possible. The first part of the analysis lists homes which have sold recently. The second part lists homes which are currently on the market and will be your home's primary competition. Pricing your home is your decision.

You will determine the list price of your home, The market will determine the sale price.

Comparing your home to recent sales and to the current competition is the most accurate way to determine your best list price. The market changes daily and affects pricing on all homes. (New homes coming on the market, and homes that have sold and at what price.)


The 5 factors in selling a home are:

1. Price
2. Condition
3. Location
4. Terms
5. Listing Realtor


You have control over everything except location. You should make your decisions on the other items carefully and wisely, with as much information as possible.

WHAT DETERMINES VALUE?


Yes No
Improvements?
What I Say?
What Any Other Realtors Say?
How Much You Need to Make from the Sale of Your Home?
Original Purchase Price?
Market Trends (Rising, Falling, Level)?
Actual Neighborhood and Area Sales Prices?
Competition?
Condition of the Property?
Location?

THOUGHTS ON PRICING
Statements frequently heard from sellers that have nothing to do with the home's value:


"Another agent said it was worth more."

"People always offer less than asking price."

"The buyers can always make an offer."

"My neighbor was able to get his price."

"We paid more than that for our home."

OTHER FACTORS THAT DO NOT AFFECT VALUE:

Your original Purchase Price:
Chances are you paid market value. Markets change and today we have to deal with the current market conditions which may have changed significantly.

Over improvements:
Improvements should be made for enjoyment, not resale. You cannot add an item to a home, select it to your style, use it, then expect a buyer to pay the original cost.

The Owner's Need for Money:
The owner's need for money or the fact that the owner is moving to a more expensive area where he/she will have to pay more for a home has nothing to do with the home's current market value.

The Cost to Rebuild the Home Today

The Seller's Personal Attachment to the Property

Certain Types of Improvements

Your Last Appraisal!


DANGERS OF OVERPRICING YOUR HOME
(Overpricing Can Be Costly)


You will lose the excitement that a new listing generates:
Real estate agents are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, the most activity will take place in the first 14-30 days of a listing. Your home will probably receive its highest and best offers during this time. After that initial period, the only people to look at your home will be new buyers in the marketplace.

You will lose the most qualified prospects:
Buyer's won't be able to "make an offer" because they probably won't see your property. They will view the properties that are priced within their purchase power range, knowing that they cannot afford anything above their price range.

Overpricing helps sell other, more competitively priced homes first:
Your home may be used to demonstrate the good value of other properties. Your objective should be to enter the market in a position that will attract prospects, not drive them away.

Your home may become stale on the market:
Prospects may wonder why your home has been on the market so long or if something is wrong with the property, even if you just lowered the price. You may even have to settle for less than market value.

You lose a strong negotiating position when your home is on the market a long time, both financially and mentally:
Prospects will not "rush" to make an offer on an overpriced property, and you may feel compelled to accept less when they finally do.



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